Structural Site Diagnostic
Your site is invisible
to the models
your customers
are already asking.
AI systems don't parse pages the way browsers render them. They read
structural signals: semantic landmarks, heading hierarchies,
content-to-markup ratios. When those signals are missing, your authority
isn't ranked lower.
It isn't surfaced at all.
The tools you have weren't built for this.
You have content. You have SEO investment. Your Lighthouse scores are acceptable. And still, something isn't working the way it should. Traffic that doesn't convert. Visibility that plateaus. Queries you should be answering that you're not showing up for.
Conventional audits measure what humans see. They don't measure what crawlers retrieve, what parsers can walk, or what an AI system can actually verify about your brand and its services.
That's a different problem. It requires a different diagnostic.
What we measure
Five structural layers. Sixty-plus checks.
We run your public-facing site through twelve diagnostic dimensions across five structural layers. Every public URL. No credentials, logins, or staging access required. Just the site URL.
- 01 Semantic structure
- Whether your HTML gives parsers a document outline they can actually walk, or just a stack of divs.
- 02 Content-to-markup ratio
- Whether crawlers are retrieving your prose, or retrieving your navigation chrome.
- 03 Heading hierarchy
- Whether your heading structure communicates what each page is about, or sends parsers in the wrong direction.
- 04 Structured data
- Whether your brand, services, and content have machine-verifiable identity, or leave AI systems to guess from third-party mentions.
- 05 Crawlability
- Whether your public pages are accessible to the crawlers and agents that index them, and whether any are being blocked by accident.
What you get
Delivered in 7 days. No surprises.
Fixed scope. Fixed price. Everything your engineering team needs to understand the problem and ship the fixes.
- 01 Structured diagnostic report
- Covers every public URL within your chosen crawl scope. Findings written to be understood by a marketing lead and actionable by an engineering team.
- 02 Prioritized fix list
- Findings ranked by impact. Each one includes the specific structural problem and what resolving it requires. Not a vague recommendation. A clear next step.
Who this is for
You don't need to know what a DOM is.
This diagnostic is built for marketing and demand gen leaders who know something is wrong and need a credible, specific diagnosis to bring to an engineering team.
You need to know what's broken and what to do about it. That's what the report gives you.
If your site is publicly accessible, we can run the diagnostic. That's the only technical requirement.
Get started
One diagnostic.
Two ways to start.
You can start the diagnostic now: fixed scope, fixed price, delivered in 7 days.
Want to talk through it first? Book a 15-minute call.
Either way, you'll know what you're getting before any work begins.