One practice. One diagnostic. No deck-ware.

GetFunnelCaked is founded by Jerusha Gray. Twenty-five years in operations. Eight of those deep in marketing operations and data strategy across complex B2B environments: multi-brand organizations, regulated industries, global GTM teams.

The thing about working inside broken systems long enough is that you stop being surprised by where the failures hide. It is rarely where the tools say it is. The dashboard looks clean. The audit comes back green. And somewhere underneath, a structural assumption nobody tested is quietly making everything harder than it should be.

The Structural Site Audit is what happens when that pattern of thinking gets applied to site structure. Not a checklist someone else designed. A diagnostic built to find the failures that conventional tools are not looking for.

The work is built on one operating principle: clarity is a service, not a deliverable. A good diagnostic does not impress you with its length. It impresses you with how short the list of things that actually matter turns out to be, and how precisely those things are ranked.

Every finding in the report is there because it has a measurable consequence. Every recommendation is actionable by an engineering team without a follow-up call to interpret it. That is the bar.